Creative leadership

Alongside directing, I’ve spent a big part of my career helping organizations figure out how to tell their story—clearly, honestly, and in a way that acutally connects.

Sometimes that looks like shaping a brand voice or building a campaign. Sometimes it's helping a team organize their thinking, streamline how they communicate, or bring more intention to the way their work shows up in the world. A lot of it comes down to the same core idea: when the story is clear, everything else starts to fall into place.

I'm especially drawn to work where creative thinking can bring a sense of alignment—where teams feel more grounded, audiences feel more engaged, and the process itself becomes something people enjoy being a part of.

What I Do

brand voice & messaging

Helping organizations find how they sound—and making sure that voice stays consistent across everything they do, from campaigns to events to everyday communication.

Campaigns & Content Systems

Building the structure of the work: planning content, aligning teams, and creating systems that make it easier to show up consistently. Includes web design and content organization, where messaging, user experience, and visual storytelling all come together.

VIDEO & CREATIVE PRODUCTION

Creating video and visual content that feels immediate, engaging, and aligned with the story an organization is trying to tell—whether polished and professional or immediate and alive.

Published & Licensed Materials

Working behind the scenes on scripts, resources, and materials used by educators, theatres, and performers—making sure they're clear, usable, and actually support the people using them.

Large-scale events & performances

Shaping how big moments come together—whether it's a festival, a ceremony, or a live performance—so that the experience feels cohesive, meaningful, and worth showing up for.

Arts Education & Program design

Supporting educators and students through programming, resources, and creative work that helps people find their voice and feel confident in the room.

Who I've Collaborated With

Over the years, I've had the chance to work with a mix of national organizations, creative teams, and arts education programs. Each one has shaped how I think about storytelling, collaboration, and the kind of environments I try to create in my own work.

Selected Work

Here are a few examples of the kinds of projects I've worked on—across live events, video, and organizational storytelling. Different formats, different audiences, but all rooted in the same thing: bringing people together around a clear, engaging story.